Gizmodo is a technology website. They sort their articles into eleven categories including Mobile, Computing, Software, you get the point.
To the right of this is an article a Mr. Luke Hopewell –Editor of the website– wrote today about Pizza Hut’s latest gimmick, the Cheeseburger Crust. There are a couple of problems with this.
As I said in the first sentence of this post, Gizmodo is a technology website. Gizmodo is not a fast food discussion website. Unless top scientists from NASA designed the crust themselves, I don’t really see how this belongs on the website.
The first line of the website currently reads as follows
No. Nope. Nooooope. That’s awful. Jesus Christ. Make it stop. Alright maybe if I’m drunk.
Which is something you’d expect to be written by a teenage girl on Tumblr, or a comment on Reddit. But this is actually an edit of the original post. The original post also had some additional…language involved.
Unfortunately I was not able to get a screenshot of that, but the friend who linked the article on Facebook happened to catch a little of the stuff. I don’t know how much other cursing was present in the article, but this is a small tidbit of it.
I’d have been a little more okay if it were an actual review or taste test of the pizza but that was already done by their sister site Lifehacker. That review is not only in the correct place, but is also what this “article” should have been in regards to writing.
One step further I’d have been absolutely fine with the thing, if Luke had uploaded it to his own personal blog, where he is free to say whatever he wants in regards to these things.
As it stands, this looks really unprofessional. But hey, what do I know? I don’t run a super serious technology blog that does food critique on the side.