Blizzard dropping the brand.

Blizzard have announced they are going to stop referring to any of their services by the name, unifying everything under the Blizzard name instead to match their other products like Blizzard Streaming.


The decision to throw away a legacy as well known in gaming as isn’t something you do on a whim, but as unexpected as it was the logic behind it all is clear. It won’t really affect anyone, but it’s just sad to see it going.