Last week rumours of a massive sale at Dick Smith Electronics appeared, the sort where Nintendo DS games are $1, current generation consoles are $100, and all sorts of random prices for other things (Some big Xbox 360 games were meant to go for $5). Apparently Dick Smiths were clearing out their warehouses and current stock in preparation for whatever they’re going to start doing with their gaming products (Rumours have to do with next generation consoles…).
Needless to say, people were psyched. You had people like myself excited to be able to grab a couple of games cheaply, and then you had others prepared to load up on lots of stock to sell on Ebay.
Image lovingly crafted by a fellow enraged shopper.
My experience.
Being the weirdo I am, I was so excited for this sale that I was fucking dreaming about it. I stayed up all night after finishing work (In fact, I still haven’t gone to bed.) so I could get there early. I get to my local store half an hour before opening, to see there was already a crowd formed of around thirty people. Funnily enough, it was made up primarily of kids skipping school.
Over the half hour, the crowd grew bigger and bigger, until there would have been about fifty or sixty people. It was the nerdy equivalent of a mosh pit.
Ten minutes prior to opening, the customers waiting at the door were saying staff were taking stock off the shelves, probably for themselves. At this point the feeling I was going to come out of this with less than I hoped started to wash over me.
The doors open, and the employee at the door lets in five customers first. Two minutes later, he lets the rest of us rush in. We do. We’re pushing, almost running, to the game section. We get there, and my heart drops. I could count the DS games on my fingers, and they were all shitty ones like crossword games. None of the Xbox games I wanted were there either. To top it off, none of the items had sale prices on them, so no one could tell what was actually on sale and what wasn’t.
When I realized I couldn’t buy anything, I couldn’t get out anyway. The games aisle in my Dick Smiths was barely wide enough for two rows of people, and in this situation it was so cramped I’m surprised I was able to breath. Why couldn’t they put all the gaming stuff on tables in the middle of the store, like EB Games does for every sale?
I ended up walking out with nothing, and talking with people, discovered they were refusing to sell consoles at the sale prices, and so on.
It was a terrible experience, and a really badly put together sale.
Facebook tells a story.
Looks at Dick Smith’s Facebook page, it was clear everyone was getting similar treatment, or worse. The horror stories were amazing, and out shadowed my own.
First stories concerned the online store, which was meant to begin it’s sale at 8am AEST. Apparently despite announcing that time, they started the sale half an hour early, costing many people any chance of getting what they want. This in itself caused lots of rage.
Most stores had staff members taking items for themselves only to leave the worst ones for customers, but apparently one store’s manager bought all the sale items in his store for himself, so he could sell them on Ebay. That to me just screams unprofessional.
To continue the subject of unprofessionalism, many people report staff being exceptionally rude and unhelpful for customers. One customer even claims that when she went to the checkout with the game she wanted, the staff just took it from her and wouldn’t let her buy it. If this is true, fuck everything forever.
Dick Smith are Dicks?
I was never a regular customer at Dick Smith Electronics. I check them out occasionally, but they were never high on my list of favourite places to shop. After this terrible fucking PR disaster of a sale, I can say that even if they offered me a fucking blowjob with my next purchase, I’m not shopping there. I know many people feel the same way now.
Whether or not the company and staff were allowed to act like this or not is irrelevant. Just because you can act like a bunch of fuckwads, doesn’t always mean you should.

Their Facebook page, which is full of rage, is here for your viewing displeasure…age?